amika Forget Frizz Anti-Frizz shampoo

lock in moisture + lock out frizz for 72 hours,* starting in the shower.

not feeling frizz? as the first step in your frizz-fighting routine, forget frizz anti-frizz shampoo locks in moisture + locks out frizz for 72 hours* while sealing in long-lasting smooth.

• medium-to-thick, coarse, wavy + coily hair types (2a-4c) prone to frizz.

leave frizz on read with this smooth-sealing shampoo that visibly reduces frizz while giving strands some lightweight hydration. forget frizz is formulated with extended humidity shield technology—made up of smoothing molecules + extended-release capsules for long-lasting smoothing while blocking out humidity—alongside aloe leaf juice + our signature sea buckthorn to help seal in moisture + water lily extract to tame frizz + improve manageability.

• long-lasting frizz fighting: forget frizz helps reduce frizz by up to 74% for 72 hours.*
• a moisture boost: get all-day frizz control + lightweight hydration.
• not today, humidity: an extended humidity shield keeps hair frizz free, no matter the weather.

*clinically proven for up to 72 hours.

key ingredients

• extended humidity shield: heat-activated smoothing molecules + extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.
• water lily extract: helps to tame frizz + improve manageability.
• aloe leaf juice: helps to enhance shine + allows hair to retain its natural moisture.
• signature sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins + lipids, helps to nourish the cuticle + seal in hydration.